Front & Back Business Card Mockup
Choosing a color scheme that accurately reflects the values and mission of a company is an essential part of brand identity. The right color scheme can convey emotion, create a sense of familiarity, and help customers recognize a company and its products. Take Coca-Cola and Pepsi, for example. Both companies have refreshed their logos over the years, but their signature red and blue color schemes remain the same. This demonstrates the importance of color in creating a lasting brand identity.
Similarly, color is also an integral part of business cards. Companies should choose a color scheme that ties into their overall brand identity and conveys the right message to customers. Common colors and their associated meanings include red (passion, enthusiasm, gravity), orange (energy, vitality, power), yellow (happiness, satisfaction, hope), green (new beginnings, freshness, nature), blue (calmness, reliability, trustworthiness), purple (creativity, originality, royalty), black (mystery, elegance, majesty), and gray (moody, conservative, formality).
To help companies design the perfect business cards, a free business card mockup is available. It features a front and backside view of the card and features a smart object layer that makes it easy to add artwork. With this mockup, companies can easily create a professional-looking business card that accurately reflects their brand identity.