3:2 Ration Shaded Billboard Mockup
Billboards are an essential part of advertising and marketing campaigns, as they provide an eye-catching and cost-effective way to convey a message. It is important to consider the size ratio of a billboard when designing the artwork, as this will determine how effectively the message is communicated.
The 3:2 size ratio is the most common choice for billboard design, as it provides enough width to display the product while also allowing for a larger height to draw the attention of passersby. This size is also economical, as it can be placed 20ft high and still be read with ease.
In addition to the size ratio, the type of product being advertised should also be taken into consideration when designing a billboard. For example, a portrait billboard may be suitable for an apparel or designer wear model image, but not for a car advertisement, as the image will be too small and the details will be lost.
Finally, it is important to make use of billboard mockups when designing a billboard. This will allow you to test the design before it is printed, ensuring that the message is communicated in the most effective way possible. To do this, simply place your artwork on a smart object and get a realistic outcome.
In conclusion, ration is an important factor to consider when designing a billboard, as it will determine the effectiveness of the message. The 3:2 size ratio is the most popular choice, as it provides the right amount of width and height to draw attention. It is also important to consider the type of product being advertised, and to utilize billboard mockups to get the best outcome.