Free Citylight Poster Mockup
City Light Poster (CLP) advertising has emerged as a prominent form of outdoor advertising, revolutionizing the landscape of urban marketing. CLP posters are placed within fixed wall-mounted frames or standing structures, often backlit to enhance their visibility and impact. This innovative advertising medium offers several advantages over traditional billboards, making it a popular choice for brands looking to capture the attention of consumers on the go.
Evolution of CLP Advertising
Before the introduction of CLP, classic posters were the preferred method of outdoor advertising. These posters were pasted on walls with the necessary approvals from local authorities and municipalities. However, CLP structures have gained significant popularity due to their strategic placement in high-traffic areas. They can be found near subway stations, bus stops, famous tourist locations, roundabouts, and bustling market sidewalks.
Global History of CLP Posters
CLP posters have a relatively short history, spanning just a few decades. They were first introduced in France and gained traction in Germany during the mid-1980s. Since then, CLP advertising has spread throughout Europe and is now a common sight in major cities.
Multiple Names and Formats
CLP posters are known by a variety of names worldwide, including mupi, tele lights, mega lights, poster lights, and megaboard backlights. Their dimensions vary depending on the region. In Austria, megaboard backlits have a standard size of 8 x 5 meters, while in Europe, they come in various shapes and sizes, some featuring flip, morph, and 3D elements. The standard size in Europe is 118.5 x 175 cm in portrait format.
PSD Mockup for Design Customization
To help designers and marketers visualize their creative concepts for CLP advertising, we are pleased to offer a free Citylight Poster Mockup in PSD format. This mockup allows designers to easily insert their artwork into a realistic CLP frame using smart object insertion. The PSD file is available for personal and commercial use and includes a high-resolution mockup with a resolution of 3000 x 4500 pixels and an artwork resolution of 2082 x 2918 pixels.
Instructions for Using the Mockup
To utilize the Citylight Mockup, simply follow these simple steps:
- Open the PSD file in Adobe Photoshop CS5 or later versions.
- Locate the smart layer labeled "Your Design Here."
- Drag and drop your artwork onto the smart layer.
- Adjust the size and position of your artwork as needed.
- Save the PSD file to preserve your changes.
Conclusion
City Light Poster advertising has become an integral part of the urban marketing landscape, offering brands the opportunity to effectively reach consumers in high-traffic areas. With its strategic placement, innovative designs, and the availability of customizable mockups like the one provided, CLP advertising is a powerful tool for businesses looking to make a lasting impact on their target audience.